Exploring the idea of a user-customizable vehicle, challenging the notion that a single design can satisfy every driver's taste. Conceived as an electric roadster, the concept features interchangeable digital "Skin" presets that transform the appearance of the front and rear lighting signatures, while also allowing users to create their own personalized designs.
LED-integrated front and rear fascias, together with illuminated wheel hub displays, enable the vehicle's visual identity to evolve over time, making personalization an integral part of the driving experience rather than a static design choice.
The design draws inspiration from the BMW 328 Hommage and BMW GINA concepts, combining elegant proportions and a refined, luxurious character with subtle motorsport influences. Retro-futuristic styling ties these elements together, creating a distinctive balance between heritage and forward-thinking design.
This project was featured on promotor.ro.
Photoshop, Illustrator
Concept, Sketching
July 2012
