is the first user-customizable car. Since it is impossible for a design to suit everyone's taste, this concept aims to address that limitation. Shift is an electric roadster with the capability of changing its front/rear aspect by shifting through various factory 'Skin' presets, or the user can create custom ones. The front, back end, and wheel rims are LED displays that allow you to change the way your car looks, reflecting your personality more easily. For this concept, I drew inspiration from the 328 Hommage and GINA concepts. I aimed for a more luxurious and classy aesthetic while retaining a hint of a race car vibe. Retro-futurism is also evident in its design.
The concept was featured on promotor.ro.
Photoshop, Illustrator
Concept, Sketching
July 2012
